pruworks is a bold new direction from Prudential, shifting the insurance business from legacy systems and transforming their customer experience from paper based to 100% automated.
To develop the brand identity, we encompassed the values of the high quality digital platform. The creative direction saw us move away from the traditional red, white and grey by introducing a sky blue pantone, while maintaining a continuity with the main brand Prudential’s design ethos.
To develop the brand identity, we encompassed the values of the high quality digital platform. The creative direction saw us move away from the traditional red, white and grey by introducing a sky blue pantone, while maintaining a continuity with the main brand Prudential’s design ethos.
Punkt.