PizzaExpress - Holland Village
Client PizzaExpress
Year 2017
Category Environmental Graphic Design
Designers Anupama
PizzaExpress is a restaurant group with over 470 restaurants across the United Kingdom and 100 overseas in Europe, Middle East and Asia. It was founded in 1965 by Peter Boizot. They opened doors to their third restaurant in Singapore in October 2017. PizzaExpress pride themselves in creating restaurants with individual styles and great design. Always trying to incorporate elements of the neighbourhood that their restaurants are situated in into the overall design of that particular restaurant.
We endeavoured to weave a graphic story around the unusual stairwell. Referencing elements like the distinctive windmill which used to be at the heart of Holland Village, rubber and coffee plantations that existed since the 1870’s and the bustling military village in the 1930s. The tonality reflected hues of a vintage map that blend with the naturals materials used in the interior design.
We endeavoured to weave a graphic story around the unusual stairwell. Referencing elements like the distinctive windmill which used to be at the heart of Holland Village, rubber and coffee plantations that existed since the 1870’s and the bustling military village in the 1930s. The tonality reflected hues of a vintage map that blend with the naturals materials used in the interior design.
Punkt.