An exhilarating F&B concept to hit Nanyang Technological University (NTU), comprised of several venues collectively known as Pen & Inc. Launched in 2017, the restaurant and café are part of 1-Group.
They approached us to name the concepts, create the brand identity and guidelines. Pen is a fine dining restaurant that caters mainly to the faculty and professionals at the campus; Inc. caters mainly to the students who want a refuge from the hustle and bustle of university life. BPM is a campus bar to escape and unwind from the rigours of student life. 1-University is the parent company that houses the concepts.
They approached us to name the concepts, create the brand identity and guidelines. Pen is a fine dining restaurant that caters mainly to the faculty and professionals at the campus; Inc. caters mainly to the students who want a refuge from the hustle and bustle of university life. BPM is a campus bar to escape and unwind from the rigours of student life. 1-University is the parent company that houses the concepts.
Punkt.